[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.m40.cz\/proc-byste-meli-dbat-na-kvalitu-obsahu\/#Article","mainEntityOfPage":"https:\/\/www.m40.cz\/proc-byste-meli-dbat-na-kvalitu-obsahu\/","headline":"Pro\u010d byste m\u011bli db\u00e1t na kvalitu obsahu?","name":"Pro\u010d byste m\u011bli db\u00e1t na kvalitu obsahu?","description":"Kvalita hlavn\u00edho obsahu va\u0161\u00ed webov\u00e9 str\u00e1nky ur\u010duje kvalitu cel\u00e9 webov\u00e9 str\u00e1nky a zejm\u00e9na tehdy, pokud se chcete uch\u00e1zet o p\u0159edn\u00ed p\u0159\u00ed\u010dky u internetov\u00fdch vyhled\u00e1va\u010d\u016f. M\u016f\u017ee se toti\u017e dost dob\u0159e st\u00e1t, \u017ee sice budete m\u00edt kr\u00e1sn\u00e9 webov\u00e9 str\u00e1nky pln\u00e9 informac\u00ed, ale kvalita informac\u00ed nebude nikterak valn\u00e1 a bude nap\u0159\u00edklad p\u0159ekr\u00fdv\u00e1na dopl\u0148uj\u00edc\u00edm obsahem, jako jsou nejr\u016fzn\u011bj\u0161\u00ed odkazy […]","datePublished":"2020-02-03","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.m40.cz\/author\/#Person","name":"","url":"https:\/\/www.m40.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4a71ad3e3da672fdab00dac6e0f7e744f8cb217202b101d0ffab0cf07645e95c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4a71ad3e3da672fdab00dac6e0f7e744f8cb217202b101d0ffab0cf07645e95c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"m40.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.m40.cz\/wp-content\/uploads\/img_a381925_w2819_t1593168885.jpg","url":"https:\/\/www.m40.cz\/wp-content\/uploads\/img_a381925_w2819_t1593168885.jpg","height":0,"width":0},"url":"https:\/\/www.m40.cz\/proc-byste-meli-dbat-na-kvalitu-obsahu\/","about":["Slu\u017eby"],"wordCount":430,"articleBody":"        Kvalita hlavn\u00edho obsahu va\u0161\u00ed webov\u00e9 str\u00e1nky ur\u010duje kvalitu cel\u00e9 webov\u00e9 str\u00e1nky a zejm\u00e9na tehdy, pokud se chcete uch\u00e1zet o p\u0159edn\u00ed p\u0159\u00ed\u010dky u internetov\u00fdch vyhled\u00e1va\u010d\u016f. M\u016f\u017ee se toti\u017e dost dob\u0159e st\u00e1t, \u017ee sice budete m\u00edt kr\u00e1sn\u00e9 webov\u00e9 str\u00e1nky pln\u00e9 informac\u00ed, ale kvalita informac\u00ed nebude nikterak valn\u00e1 a bude nap\u0159\u00edklad p\u0159ekr\u00fdv\u00e1na dopl\u0148uj\u00edc\u00edm obsahem, jako jsou nejr\u016fzn\u011bj\u0161\u00ed odkazy a navigace a t\u0159eba tam mohou b\u00fdt i um\u00edst\u011bny ru\u0161iv\u00e9 reklamy, kter\u00e9 maj\u00ed za c\u00edl akor\u00e1t zm\u00e1st u\u017eivatele. M\u011bli byste si tedy d\u00e1vat po\u0159\u00e1dn\u00fd pozor na to, jak\u00fd obsah vlastn\u011b umis\u0165ujete na va\u0161e webov\u00e9 str\u00e1nky a o \u010dem tento obsah pojedn\u00e1v\u00e1. M\u016f\u017ee se toti\u017e st\u00e1t, \u017ee internetov\u00e9 vyhled\u00e1va\u010de vyhodnot\u00ed v\u00e1\u0161 obsah jako vadn\u00fd \u010di nekvalitn\u00ed a p\u0159ednost na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed dostanou str\u00e1nky a vlastn\u00edci str\u00e1nek, kte\u0159\u00ed maj\u00ed daleko l\u00e9pe zvl\u00e1dnutou tvorbu obsahu a nemaj\u00ed s t\u00edm v\u016fbec \u017e\u00e1dn\u00fd probl\u00e9m. Je tak nadm\u00edru nutn\u00e9, abyste si byli v\u011bdomi z\u00e1kladn\u00edch pravidel tvorby obsahu a z\u00e1rove\u0148, abyste dbali na to, \u017ee kvalita tohoto obsahu bude nadm\u011brn\u00e1 oproti tomu, co byste vytvo\u0159ili norm\u00e1ln\u011b. Pokud m\u00e1te obavy o tvorbu obsahu, m\u011bli byste si najmout profesion\u00e1ly, copywritery, kte\u0159\u00ed za v\u00e1s obsah vytvo\u0159\u00ed a ten bude p\u0159esn\u011b podle va\u0161ich p\u0159edstav a bude m\u00edt p\u0159esn\u011b ty po\u017eadavky, kter\u00e9 m\u00e1 m\u00edt. Vy si tak budete moci vybrat z r\u016fzn\u00fdch \u010dl\u00e1nk\u016f, kter\u00e9 budete moci um\u00edstit na va\u0161e webov\u00e9 str\u00e1nky, ani\u017e byste se b\u00e1li toho, \u017ee by snad n\u011bco takov\u00e9ho nebylo \u00fapln\u011b v po\u0159\u00e1dku. Kvalitn\u00ed pr\u00e1ce m\u016f\u017ee b\u00fdt odvedena jenom po\u0159\u00e1dn\u00fdmi profesion\u00e1ly, proto pe\u010dliv\u011b vyb\u00edrejte firmu \u010di jednotlivce, kte\u0159\u00ed zajist\u00ed PR \u010dl\u00e1nky pro v\u00e1\u0161 web nebo va\u0161e e-shopy. Dbejte na to, aby takov\u00fd zdroj obsahu byl d\u016fv\u011bryhodn\u00fd a aby za jeho prac\u00ed st\u00e1ly desetilet\u00e9 zku\u0161enosti. M\u011bli byste si tak\u00e9 sami tvo\u0159it obsah a nap\u0159\u00edklad jej nech\u00e1vat optimalizovat pro internetov\u00e9 vyhled\u00e1va\u010de, m\u016f\u017eete tak p\u0159il\u00e1kat pozornost n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed d\u0159\u00edve v\u00e1\u0161 obsah opom\u00edjeli. Z\u00e1rove\u0148 je fajn opravit tak\u00e9 star\u00fd obsah a aktualizovat jej, pokud to je mo\u017en\u00e9.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d byste m\u011bli db\u00e1t na kvalitu obsahu?","item":"https:\/\/www.m40.cz\/proc-byste-meli-dbat-na-kvalitu-obsahu\/#breadcrumbitem"}]}]